We’re sure you’ve heard about the online review, where your customers have a chance to rate your business. From a recruiting perspective, an online review can also reflect an employee’s experience of working in your company. Just like a customer review of your products and services, the online review of your current or past employee can have a tremendous impact on your ability to attract new talent to the team. Here’s what you need to know about the online review and your business.

How Important are Online Reviews?

Your internal and external customers have a lot of tools at their fingertips to research your company. Internal customers, like job candidates, often look at sites like Glassdoor to understand the experience of working at your company. For external customers, looking at a Yelp! or Angie’s List review of your business is almost mandatory; 97% of your potential clients look at online reviews and give them as much consideration as a recommendation from someone they know. So, if you’re still wondering how important online reviews are, we can decisively answer, “Very.”

Types of Online Reviews

The stats tell the story of the success and importance of online reviews:

It’s clear, whether you are a candidate looking for a job or a customer looking to buy, the online review of business matters. Companies should monitor online review sites regularly to ensure a positive image for their business. But what sites are important these days?

There are also several online review sites for job seekers that could benefit or harm your company. For example:

Companies should regularly monitor these sites for reviews from customers and employees. Positive online reviews are crucial to your public persona, your sales, and even your ability to attract top talent.

If you’re having trouble attracting top talent, simply give us a call. Our team of expert hospitality recruiters can help.

 

 

 

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